IAA ‘BIG IDEA’ 2026 AUSTRALIA'S NATIONAL UNDERGRADUATE STUDENTS' MARKETING COMMUNICATIONS CHALLENGE
The International Advertising Association (IAA) is the world’s most influential network of marketing professionals. Established in 1938, the International Advertising Association is the only global association that represents all spheres of the marketing and communications industry. For over 80 years the IAA has played a strong role in supporting key industry issues such as freedom of commercial speech, self-regulation, responsible advertising, education and professional development.
The IAA is committed to be the Global Compass of the marketing communications industry, dedicated to pointing the industry toward the high ground of brand loyalty and high brand valuation. This is underpinned by marketing communications that enhance the lives of consumers and is fuelled by the power of creativity.
We are a unique network of marketers, advertising agencies, media, tech-companies and educators who are constantly and responsibly evaluating what is new and evolving, while remaining rooted to our core belief that “what’s good, is good for business”.
A key pillar of our vision is professional development, in support of education institutions such as yours.
Through the IAA BIG IDEA national students' marketing communications competition we continue to demonstrate leadership in the development of tomorrow’s generation of industry leaders. Many past IAA BIG IDEA participants are now in senior positions in Australia’s leading brand marketing and communication companies.
The Client Partner for 2026 is
“At Bupa, we believe great ideas can come from anywhere. That’s why we’re proud to partner with The Big Idea to champion emerging talent, inspire fresh thinking, and uncover bold new perspectives. We’re excited to see how students apply their creativity to real-world challenges.”
Naomi Driver
General Manager Brand and Marketing, Bupa
“Taking part in the IAA Big Idea competition has been an incredible experience that has allowed me to become deeply immersed in the core of the marketing industry. It involves more than merely designing a campaign—rather, it involves getting to the core of what inspires creativity. Not only did this experience boost my confidence for a future marketing career, but it also allowed my teammates and me to create lifelong memories and friendships! I would definitely recommend students to participate in this because it will significantly advance their knowledge and skills and will help them to prepare for an exciting journey that lies ahead!”
— Cassandra Vun - Student from the University of Canberra
“The learning experience students gained from working on the IAA Big Idea project is absolutely invaluable. From meeting tight deadlines, working through group challenges, bringing their concepts to life and to presenting their winning ideas to the judging panel has been awe inspiring to watch! The IAA big idea has motivated students, who are raring to start their journey in the marketing communications industry!”
— Dr Kelly Choong, Senior Lecturer/Coordinator of Advertising, Edith Cowan University, WA
Presented in 2026 by
