PARTNERS

PRESENTER:

Who We Are
The International Advertising Association (IAA) is the world’s most influential network of marketing communications professionals. Established in 1938, the International Advertising Association is the only global association that represents all spheres of the marketing and communications industry. For over eighty years the IAA has played a strong role in supporting key industry issues such as freedom of commercial speech, self-regulation, responsible advertising, education and professional development.

The IAA has over 4,000 individual and corporate members spanning marketing, advertising, media, IT communications and academic sectors – all involved in the wide range of brand marketing and communications disciplines. The IAA has presence in most markets through Chapters and education affiliates reaching across 56 countries serving the collective interests of the entire marketing communications profession.

Our Mission

  • The IAA is committed to be the Global Compass of the marketing communications industry. 

  • We point towards excellence in meaningful creativity that helps our constituents remain true to the timeless principles of building strong brands and forging meaningful relationships with the consumers they serve and the society in which we live.

  • We use our thought leadership, initiatives in education, continuous development programs and world-class conferences, to help navigate through the ever-changing areas of regulation, technology that empowers, and the aspirations of increasingly confident consumers.  

  • We are a unique network of marketers, advertising agencies, media, tech-companies and educators who are responsibly and constantly evaluating what is new, while remaining rooted to our core belief that “what’s good, is good for business”.

For more information please visit: www.iaaglobal.org

"The IAA is offering hundreds of university students around Australia the opportunity to follow their stars into the industry by sharpening their communication skills and talents in a real world, hands-on learning experience that is essential career training in the preparation of graduates for the transition from university into professional practice.

IAA 'Big Idea' is Australia's national marketing communications challenge specially created for undergraduate student teams from Australian universities and tertiary institutions with courses in advertising, marketing, media and communications, and aims to foster the professional development of the upcoming generation of communications practitioners, which is central to the IAA's ongoing mission and commitment to education in the industry.

IAA ‘Big Idea’ has a proud record of contributing to the development of future leaders in the marcoms industry in fulfilling the IAA vision of being “the global compass of marketing communications.”                                     
  -  Heather Leembruggen l Chair l  IAA Australia

CLIENT PARTNER:

Volvo Cars was founded in 1927. Today, it is one of the most well-known and respected car brands in the world with sales to customers in more than 100 countries.

"For life. To give people the freedom to move in a personal, sustainable and safe way." This purpose is reflected in Volvo Cars' ambition to become a fully electric car maker by 2030 and in its commitment to an ongoing reduction of its carbon footprint, with the ambition to be a climate-neutral company by 2040.

As of December 2023, Volvo Cars employed approximately 43,400 full-time employees. Volvo Cars' head office, product development, marketing and administration functions are mainly located in Gothenburg, Sweden. Volvo Cars' production plants are located in Gothenburg, Ghent (Belgium), South Carolina (US), Chengdu, Daqing and Taizhou (China). The company also has R&D and design centres in Gothenburg and Shanghai (China).

Volvo Cars in 2023

For the full year 2023, Volvo Car Group recorded a record-breaking core operating profit of SEK 25.6 billion. Revenue in 2023 amounted to an all-time high of SEK 399.3 billion, while global sales reached a record 708,716 cars.

PLANNING PARTNER:



Australia is one of the world’s most multicultural countries today. One quarter of our population speaks a language other than English at home and half of us were born overseas or have a parent born overseas. Multicultural audiences are the fastest growing audience segment in Australia. They often over-index in spending across a range of categories but are under-indexing in terms of marketing dollars spent targeting them.

Realising the gap, MultiConnexions Group was formed and is now Australia’s leading independent multicultural marketing and communications agency. An award winning, full service and integrated marketing and communications agency, MultiConnexions provides customisable services to target and communicate to multicultural and diverse audiences. It is a total market solution.

The agency offers strategy development, research, advisory, advertising solutions (incl. programmatic media buy), language development, creative services, digital/ online solutions, social media, multilingual websites, cultural and diversity testing, public relations, media relations, corporate/ public relations and community relations services, sponsorship and events management, promotions and roadshows, campaign measurement and monitoring services.

“MultiConnexions Group is excited to join in our second year running as Planning Partner for the 2024 IAA Big Idea Competition. MultiConnexions was formed with the vision of educating Australian brands and organisations about the huge and largely untapped revenue-generating potential of targeting multicultural and diverse audiences. We are thrilled to be able to partner with the IAA to support the next generation of stars in our industry and delighted with the theme of this year’s competition – diversity and inclusion. We are equally thrilled to participate this year with Volvo Car Australia as client partner."

- Sheba Nandkeolyar | Founder and CEO | MultiConnexions Group

MEDIA PARTNER:



Mumbrella, which launched in 2008, is the market leading title in Australia serving the media and marketing industry.

Mumbrella is for anyone in the media and communications world, particularly those in the business of helping brands talk to audiences. Unafraid to offer a strong point of view, an experienced editorial team present a daily package of exclusive news and detailed analysis.

The Mumbrella website reaches more than three times the audience of our nearest competitor with millions of visitors annually and more than 60,000 people are subscribed to the daily free newsletter.

The journalists behind Mumbrella’s website and daily email also tap into their contacts and understanding of readers’ needs to curate high-quality conferences nobody else can emulate. Thousands of attendees pass through Mumbrella's conferences each year.

Mumbrella360 has been twice named Conference of the Year in Australia, and the Mumbrella Awards is one of the hardest to win media and marketing awards. Other Mumbrella events include Publish, CommsCon, BEFEST Awards, SAGE, MSIX plus the Marketing Summit series.

“Mumbrella is again proud to support the IAA Big Idea competition. It's extremely important to get behind the amazing talent which is on the way up and that is exactly what the competition does. It gives the participants invaluable experience into what it is like to be part of this dynamic and diverse industry”.

 

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